Do You Have a Brand Statement for Your Social Enterprise or Non-Profit Organisation?

According to Phillip Kotler, Brand Statement or mostly called Brand Positioning is “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”.

With limited resources compared to other For-Profit Organisations, it is heartening to see how Social Enterprises and NPOs (Non-Profit Organisations) are able to pull off impactful work. One thing for sure, it usually boils down to their tireless efforts to pursue their mission through their day-to-day work for the community. But sometimes, prioritising operational work […]

3 Ways to Promote Diversity and Inclusivity in Your Brand Marketing

Diverse and inclusive marketing is marketing that aims to speak to a larger audience of potential buyers by looking past preconceived notions of physical-abilities, gender, age, race, income, sexuality, language, and religion (among other things).

As marketers, we are in a unique position to drive authentic and meaningful change — and it starts with the teams we build and the stories we tell. As consumers are placing more value on individual needs and experiences, inclusive marketing moves from something nice for brands to do to something brands must do. It’s vital for modern marketers […]