What Is Cause Marketing for Business?
We know that in the age of transparency, consumers are very aware of the impact that companies make on society, and that inevitably affects their consumption behavior. Today, business is not always about making a great profit. Thanks to the internet, consumers not only want to know what you sell, but they want to know […]
Embarking on Corporate Sustainability & Responsibility Events & Initiatives
Living through Covid-19 has taught us a lot — it has motivated us to be adaptable and resilient, and pushed us to re-think how we live and work. Considering everything that’s happened in the past year, this pandemic is a reminder for us not to take our community and environment for granted and take actionable […]
3 Ways to Promote Employee Mental Wellness
Are you proud to be employers of the most fatigued employees in the world? It is a crown we are currently wearing, living up to our name as a quintessentially kiasu nation. At least, according to UK bedding manufacturer Sleepseeker. Singapore also comes in second for most hours worked per year at 2,238 hours, second only to Mexico. The […]
A Guide to Organising Corporate Social Responsibility and Sustainability Events or Campaigns
According to American economist Milton Friedman, the responsibility of a business is to increase profits for its shareholders by creating job opportunities for the population. Yet, the notion that businesses exist solely for the generation of profits has been debated by a growing number of leaders. There have been calls for a more inclusive and sustainable […]