Discover The Potential of TikTok
TikTok has become a game-changer for businesses looking to engage with a tech-savvy, young audience, especially Gen Z. The platform’s focus on short-form videos allows users to showcase their creativity, expertise, and unique identities. By leveraging TikTok’s personalised content recommendations, businesses can effectively reach their target audience and promote their brand culture, values, and career opportunities to potential candidates. The app’s algorithm ensures that the right content reaches the right people, boosting the impact of each post.
Your Future Employee Is On TikTok
TikTok’s engaged user base mainly consists of Gen Z and Millennials, providing businesses with a platform to showcase their culture and job opportunities in a way that resonates with this creative and diverse demographic. By utilising the app’s personalised content recommendations and short-form video format, companies can highlight the personalities and passions of their employees, creating a more meaningful connection with potential candidates. This approach can increase the effectiveness of recruitment campaigns by going beyond just job responsibilities. TikTok offers endless possibilities to build strong and lasting relationships with future employees, from highlighting team achievements to showcasing the company’s mission.
The Power of Creativity and Self-Expression
The emphasis on creativity and self-expression aligns perfectly with the values of Gen Z, making TikTok an ideal platform for businesses seeking to establish a relatable and engaging brand image. By tapping into this dynamic and vibrant community, companies can foster a positive and inclusive employer brand image that effectively attracts top talent. To stay ahead in recruitment, businesses must embrace TikTok and acknowledge that their future employees are already there, waiting to be engaged with.
Attract Talents with a Humanised Workplace Culture
In today’s competitive job market, showcasing your company culture has become increasingly important. By leveraging TikTok’s short-form video format and personalised content recommendations, businesses can humanise their workplace culture and provide potential employees with a glimpse into life at their company. With dynamic workplace programs, fun events, innovative projects, and supportive initiatives, companies like DBS Bank and Sephora Singapore have successfully attracted top talent by highlighting what makes their workplace unique and desirable.
Five Ways to Chill at Our Office by DBS Bank
DBS Bank leads in innovative employer branding on TikTok. They showcase office facilities and stress-relief tips to humanise their image and showcase a supportive workplace culture. TikTok offers a chance to connect with potential employees and leave a lasting impression, which in turn inspires talent to consider joining their team.
Lunar New Year Angpow Gifting by Sephora Asia
Sephora Asia showcases the emotions and self-expression of its employees during the Lunar New Year festivities through TikTok. This powerful display of appreciation, featuring employees receiving traditional red envelopes, not only strengthens the company’s bond with its employees, but also creates a genuine and relatable brand image that deeply resonates with the young and trend-conscious members of Gen Z.
Connect with Your Audience Through Behind-the-Scenes Employee Experiences
Bring your organisation to life for potential employees by showcasing the supportive work environment and opportunities for growth through behind-the-scenes employee experiences. Utilise TikTok’s short-form video format to give a glimpse into the organisation culture and employee experience. Take inspiration from Shopee Singapore, who leveraged TikTok to share fun moments and surprise their boss with decorations.
Surprising The Big Boss with Lunar New Year Themed Decoration by Shopee Singapore
Shopee Singapore showcases the enthusiasm and creativity of its employees in a behind-the-scenes video, as they adorn one of their leaders’ workspaces with ornaments, creating a vibrant and celebratory mood. Through TikTok, they offer a glimpse into the company culture and values, making it an effective employer branding strategy for Gen Z.
Elevate Employee Engagement through User-Generated Content
Create a more authentic and relatable brand that resonates with Gen Z by empowering your employees to share their stories. Whether it’s highlighting a new product launch, sharing behind-the-scenes moments from team building activities, or simply showcasing the daily routines and interests of your team, employee-generated content provides a valuable tool for building engagement and establishing a strong connection with the Gen Z audience. Take inspiration from brands like DBS Bank and Shopee Singapore who have successfully leveraged this approach.
One Thing About Our Employees by DBS Bank
DBS Bank values diversity and showcases employee individuality on TikTok with the “One Thing About Me” trend. Embracing differences promotes an inclusive work environment.
A Day In My Life by Shopee Singapore
Shopee Singapore prioritises staying connected with Gen Z by creatively using TikTok’s “A Day in My Life” trend to showcase the office experience of a marketing intern, providing relatable content for the highly-coveted demographic.
TikTok: What Employers Can Do To Win Over Gen Z Employees
By tailoring messaging and showcasing a relatable and engaging image of the brand and workplace culture, businesses can build strong and lasting relationships with their future employees. TikTok provides endless possibilities for businesses to attract and retain top Gen Z talent, making it a powerful tool in the recruitment and employer branding space.
Want to level up your Gen Z employer branding strategy? Collaborate with us! Reach us out at hello@epic-dialogue.com or visit our social media (Instagram and LinkedIn).
