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For many of us in Singapore, Changi Airport is Home. The teary farewells as we embark on our journey; the warm embrace of our loved ones as we emerge from the arrival hall – the first and last sign of home. For the weary traveller – an inviting smile, a comfortable snooze, a breath of fresh air – a home away from home. And behind it all, a close-knit family of 40,000 airport staff – who in performing each of our own functions, collectively deliver an award-winning airport experience.
For many of us in Singapore, Changi Airport is Home. The teary farewells as we embark on our journey; the warm embrace of our loved ones as we emerge from the arrival hall – the first and last sign of home. For the weary traveller – an inviting smile, a comfortable snooze, a breath of fresh air – a home away from home. And behind it all, a close-knit family of 40,000 airport staff – who in performing each of our own functions, collectively deliver an award-winning airport experience.
The agency was tasked to conceptualise an Annual Report to communicate CAG’s achievements and initiatives as an Award-winning Global Air Hub with the theme “Changi, Our Home”. In conjunction with Singapore’s 50th National Day, Changi Airport hoped to showcase itself as an iconic symbol of what Singapore stands for: excellence, efficiency, innovation, progress and greenery.
The agency was tasked to conceptualise an Annual Report to communicate CAG’s achievements and initiatives as an Award-winning Global Air Hub with the theme “Changi, Our Home”. In conjunction with Singapore’s 50th National Day, Changi Airport hoped to showcase itself as an iconic symbol of what Singapore stands for: excellence, efficiency, innovation, progress and greenery.
Our take on the assigned title, Changi, Our Home, portrays that welcoming quality through the thematic pages depicting various table tops of people who experience Changi – the everyday person, the business traveller, the shopaholic, and the Changi employee etc – because Changi Airport is regarded as a second home to many. The result is a series of visually attractive photo spreads that adds a touch of humanity to the corporate brand.
Our take on the assigned title, Changi, Our Home, portrays that welcoming quality through the thematic pages depicting various table tops of people who experience Changi – the everyday person, the business traveller, the shopaholic, and the Changi employee etc – because Changi Airport is regarded as a second home to many. The result is a series of visually attractive photo spreads that adds a touch of humanity to the corporate brand.
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