Why TikTok and User-Generated Content Is So Important?
In the face of a pandemic that restricted physical interactions, social media proved to be a lifeline, connecting people without having them leaving their homes. As boredom set in with monotonous daily routines, people turned to short-form videos for entertainment and information. This rise in popularity led to TikTok’s emergence as a leader in the short-video platform space, presenting new marketing opportunities for brands to engage its audience, especially with the Gen Z audience.
TikTok is taking over the social media world, with 1.83 million users in Singapore alone spending an average of 16.3 hours per week on the platform. This is no surprise, given TikTok’s captivating power and its focus on user-generated content.
On TikTok, users can unleash their creativity and showcase their individuality by creating and sharing short videos. This personal touch has made TikTok highly engaging and contributed to its massive success.
The rise of TikTok highlights the continued trend of user-generated content shaping the future of social media. It provides a platform for people to express themselves, connect with others, and create authentic content that truly represents who they are. Businesses have taken note of TikTok’s potential and are exploring the platform’s wider reach to engage with consumers.
So, the next time you see new trending music or certain topics, remember: it’s probably already been a hit on TikTok!
TikTok Hacks to Elevate Your Marketing Strategy
Leverage user-generated content on TikTok to showcase brands and products in a relatable, fun way, appealing to target audience, resulting in increased brand exposure and reach.
Boost Engagement with User-Generated Content
TikTok is a platform heavily driven by user-generated content, and as a brand, you can leverage this to your advantage. By running exciting challenges and contests, reposting videos created by your followers, and sharing how-to tutorials and tips, you can increase engagement, foster a stronger connection with your audience, and reach a wider audience by showcasing user-generated content.
Utilising Trending Music and Challenges and Play with Filters and Effects
Stay on top of trending music and challenges on TikTok to increase your brand’s visibility and reach. By participating in popular challenges, incorporating trending music, and using fun filters and effects, you can make your content stand out and become more visually appealing, engaging, entertaining, and memorable. Experiment with different filters and effects to find what works best for your brand and audience, and join the fun on TikTok!
Partner with Influencers and KOLs
Influencer marketing on TikTok has the potential to greatly boost your marketing strategy. To effectively leverage influencer marketing, it is crucial to choose the right influencer who aligns with your brand values and appeals to your target audience. A strong following in your target demographic is also an important factor to consider. With the right influencer, you can tap into their engaged and loyal following, expand your reach, and drive your marketing messages.
Amplify Your Reach with TikTok Ads
Tiktok’s algorithm is designed to promote user-generated content (UGC). According to Business Insider, TikTok’s cost per thousand impressions (CPM) for ads is significantly lower than Instagram’s, with TikTok charging an average CPM of $1.50 compared to Instagram’s $5.00.
TikTok’s paid ads offer the option to target your audience based on their interests, behaviors, and other demographic information. By leveraging the platform’s lower cost for paid ads, you can increase engagement rates and achieve a more targeted reach for your user-generated content (UGC) campaigns.
The Impact of Maximising Your TikTok Marketing Strategy
Increase Brand Awareness
By optimising your TikTok marketing strategy, your brand can reach a broad and diverse audience, thereby raising brand awareness and visibility. Producing engaging and shareable content can also aid in creating buzz for your brand and drive more traffic to your page, resulting in heightened brand recognition and exposure.
Reach the Audience Faster
TikTok is a fast-paced platform where trends and viral content change quickly. By staying active on the platform, your brand can reach the target audience faster than on other social media platforms. With an active and engaged user base, you can increase your reach and exposure to new audiences by posting regular and relevant content.
TikTok’s algorithm, also known as the recommendation system, determines which videos will appear on users’ “For You page.” Unlike other social platforms, TikTok does not base recommendations on follower count or previous high-performing videos. Hence, one should focus on creating quality content without worrying about the number of followers. HootSuite mentions that creating engaging content is key to reaching a wider audience on TikTok.
Building Relevant Communities
TikTok offers the opportunity for your brand to reach a large and engaged audience. By consistently posting content that resonates with your target audience and by engaging with your followers, you can build a strong global community around your brand. This community of loyal followers will share your content, resulting in increased brand recognition and organic growth. By showing that you value your audience through active engagement, you can further strengthen the connection between your brand and its followers, resulting in increased brand loyalty. Make sure to take advantage of the opportunity that TikTok provides to connect with your target audience, build brand loyalty, and drive organic growth.
Our Projects Utilising TikTok Marketing Strategy
We’ve helped numerous clients overcome their challenges by utilising TikTok’s marketing strategy. Here are a few examples of past projects where we’ve successfully leveraged the platform to achieve our clients’ goals.
The Show Master – Unleashing Your Inner Child at The Great Bay Fiesta
The Great Bay Fiesta (1st Dec 2022 to 1st Jan 2023) leveraged TikTok’s creative platform to increase awareness and engagement among its audiences with the desired outcome to increase ticket sales. By showcasing thrilling carnivals, rides, and games, we appealed to the playful side of people and brought out their inner child. This approach was highly effective, as demonstrated by the high levels of engagement on social media, including comments and shares.
By leveraging user-generated content from relevant influencers and actively participating in challenges and activities on TikTok, we successfully boosted brand recognition and engagement. Our social media growth was a testament to the success of our efforts, with over 5,000 new followers and 1.1 million video views accumulated in just four weeks on TikTok. Additionally, we saw a significant increase of over 900 followers and over 1 million impressions on Instagram.
Our marketing approach proved to be highly effective, as evidenced by a direct correlation between our performance on social media and an increase in ticket sales. With these impressive results, we’re confident in the power of TikTok marketing strategy to achieve our goals and drive business success.
When Stars Align – Esplanade’s 20th Anniversary Celebration
With the mission to captivate Gen Z and drive attendance for Esplanade’s 20th Anniversary, we devised a unique, offline-to-online festival campaign: “When Stars Align”. This innovative campaign brings together the trending topics of astrology and TikTok, offering young people an exciting opportunity to experience Esplanade tours based on their horoscope elements: Fire, Earth, Air, or Water. With a focus on social media and creative engagement, “When Stars Align” promised to be a memorable and defining moment for Gen Z and for Esplanade’s 20th Anniversary celebration.
Tapping into TikTok can help your brand expand its reach and connect with your target audience, particularly the Gen Z demographic. To maximize the impact of your TikTok strategy, you can adopt the right tactics such as actively engaging with user-generated content, incorporating popular music and challenges, and getting creative with filters and effects. Collaborating with relevant influencers is also a great way to elevate your brand’s presence on the platform.
Want to elevate your marketing strategy by utilising TikTok? Reach us out at hello@epic-dialogue.com or visit our social media (Instagram and LinkedIn).
